Qatar Desert Rose
Qatar Desert Rose
Story
Qatar Desert Rose is an ambitious project inspired by Qatar’s captivating landscapes and rich cultural heritage.
At its core is an immersive journey that shares Qatar’s story through striking architecture and meaningful art. Dramatic sand dunes meet the calm waters of the Persian Gulf, while the harsh climate and traditions of Bedouins and pearl divers highlight a culture defined by resilience and harmony.
From expansive deserts to ancient customs, visitors will experience Qatar as a place of remarkable contrasts and deep connections between people and nature.
Location
Concept
Covering over 21,220 m², Qatar Desert Rose offers a carefully designed route, narrating the nation’s history and culture through architecture and art installations.
Every detail of the 60-minute experience has been considered. Visitors comfortably follow a pathway with artistic installations, discovering various aspects of Qatar’s heritage.
The journey culminates at the Experience Center, which includes a luxurious resort with leisure activities such as spa treatments, fine dining, a beach club, yacht excursions, and captivating performances.
This experience embodies our vision of an ideal journey — immersive, inspiring, and memorable.
Installations
Layouts
Four distinctive installations anchor the journey, each highlighting aspects of Qatar’s cultural identity.
Majestic arches symbolize Islamic values and continuity; petal-shaped tents represent Bedouin hospitality and nomadic traditions; reflective pearls honor Qatar’s pearl-diving heritage; and an infinite Möbius strip signifies the timeless link between Qatar’s past, present, and future.
Layouts
Architecture
Layouts
The Experience Center’s roof mirrors the curves of desert dunes, blending with its environment.
Utilizing advanced parametric design — an algorithm-driven technique creating adaptive architectural forms — the structure provides shade, natural cooling, and spacious interiors.
This architectural approach combines aesthetic appeal, environmental sustainability, and visitor comfort.
Layouts
Identity
Layouts
The visual identity of Qatar Desert Rose is inspired by the unique shape of the desert rose crystal. Represented artistically in the project’s logo, this form is integrated into various installations and interior elements.
A natural color palette reflects the desert’s warm hues, highlighting resilience, harmony, and Qatar’s distinctive cultural and natural spirit.
Layouts
Location
DOHA, Qatar
SITE AREA
1.8481 ha
TOTAL AREA
21,220 m²
PROJECT STATUS
CONCEPT